If you want to work in tech from home without being a designer or developer, remote digital marketing could be a great path for you. Entry-level remote digital marketing jobs are many on the job market. However, there are many ways to niche down to suit your strengths, preferences, and career goals.
However, in this article, I’ll explain exactly what it means to be a remote digital marketer and some of the various job titles that fall under digital marketing. In addition, we’ll look at what types of entry-level remote digital marketing jobs are available to you if you’re just starting out.
What Is Remote Digital Marketing Jobs Entry-Level?
Remote digital marketing jobs are the type of job that allows you to work from home and earn a higher salary than other junior position jobs. It can also be defined as selling or promoting a product or service with a digital device like a computer or smartphone remotely. When you work in digital marketing, instead of relying on subway ads or billboards. You attract and retain customers using emails, blog posts, text messages, Internet ads, and more.
Meanwhile, digital marketing does involve online marketing, it isn’t necessarily online, since radio, television, and phone marketing technically involve a digital device, too.
How Do I Start A Career In Remote Digital Marketing Job With No Experience?
I’ve done digital marketing for startups for over five years now, but when I first enter into tech, it was through the world of code. After realizing my liberal arts Bachelor’s degree had made me a writer but hadn’t prepared me for the job market. Meanwhile, I wanted hard skills that employers would pay me for.
So, I did some googling and signed up for the Skillcrush Break Into Tech course. Here, I learned the HTML, CSS, and JavaScript chops because I needed to build basic websites. After finishing, I worked as a freelance web developer.
The thing is, coding may have introduced me to tech, but I didn’t stick with the developer life for long. A few months into freelancing, a tech startup hired me to run their blog for ten hours a week.
Within months, I was working full-time as a content marketer, managing a content team, making more money than I ever had before, and getting paid to write.
As I learned more about digital marketing jobs and continued to move up the ladder, below are the secrets behind digital marketing.
1. Tech companies need digital marketers. Even with all the technical talent in the world, startups can’t grow without people who can communicate their products to customers.
2. Marketing jobs give you a skill set that makes it possible for you to work in tech even if you don’t want to be a designer or developer.
3. There are plenty of entry-level digital marketing jobs that make the tech world accessible to newcomers.
What Are The Benefits Of A Remote Digital Marketing Job?
Just like with other tech roles, many digital marketing jobs allow you to work from home and earn a higher salary.
Landing a digital marketing job is one of the most direct ways for tech newcomers to start working in the industry. That’s partly because in this career path, you can learn a lot of the skills you need for entry-level marketing jobs once you’re actually on the job
Where To Find Remote Entry-level Digital Marketing Jobs.
So, how do you find these elusive digital marketing jobs? Here are a few reliable resources for finding open roles:
. AngelList.
. Krop.
. The Muse.
. FlexJobs.
. Tech Ladies.
. Dreamers // Doer.
Skills Every Remote Digital Marketer Needs.
There are different types of marketing jobs, and your day-to-day life can look completely different depending on which niche you land in. That is to say, there are a few important marketing concepts that you’ll need no matter where you end up
1. The Customer Journey.
To be a successful digital marketer, you must understand the journey people take to become customers. Firstly, how do they first hear about the product? Secondly, what factors lead them to trust the company? Thirdly, at what point (and why) do they make a purchase? Finally, what happens after someone becomes a paying customer? And how do you keep them?
Most importantly, which part of that journey will you influence? That’s where marketing strategies and communication skills come in.
In the industry, this journey is called the marketing funnel.
If you end up working at a smaller company, you might be responsible for the entire funnel or customer journey. At a larger company, however, you could focus on just one “slice.”
For example, a content marketer might focus on the top of the funnel, hoping to convince new potential customers to share their email addresses. A paid ads specialist, however, could focus on the bottom of the funnel, where they convince customers to make a purchase.
2. Analyzing and Optimizing
When you work in marketing, there is a seemingly infinite list of ways to attract customers. This infinite list includes: Facebook ads, YouTube videos, blog posts, giveaways, emails, Twitter chats, webinars, display ads, Instagram stories, Instagram ads, Facebook Live videos, LinkedIn Live, and more.
That’s why it’s so important to note that, as a digital marketer, you know how to track the success of your projects. Employers want to know if you’ll spend their marketing dollars wisely.
What Are The Best Entry-level Remote Digital Marketing Jobs?
So, what are the best digital marketing jobs for someone just starting out? Here are some of the most common marketing positions available for beginners in the industry who are looking to start their marketing career:
1. Digital Marketer
Someone with the job title “Digital Marketer” or “Digital Marketing Specialist” is typically a digital marketing generalist. Most often, you’ll find this entry-level position at a smaller startup, or at least at a company that’s just beginning to build a marketing team. A digital marketer might become a “Digital Marketing Manager” after years of experience in the marketing field.
You’ll need to be able to switch gears quickly and make daily decisions about the best way to spend your time. Depending on your company, you could do everything from writing email marketing newsletters to proposing partnerships with sponsors to managing paid ads.
What is the entry-level average base salary for a digital marketing job?
$53,678.
2. Content Strategist, Content Marketing Specialist, or Content Marketer
These are three very similar job titles you’ll often see. Sometimes they’re used interchangeably and other times they mean different things (frustrating, I know).
Your best bet is to thoroughly read job descriptions to get a great idea of what the role entails. Often, content strategist roles are more about big-picture strategy, as the title implies.
A content strategist’s goal is to attract new inbound users and bring in new leads — or, in other words, get their email addresses.
However, “content marketer,” on the other hand, is a broad, catch-all term for anyone working on content creation and top-of-the-funnel (TOFU), or “inbound,” marketing. Content marketing specialist roles might be slightly more junior. But it depends on how the title is used at the company.
Note, content marketers typically bring in new leads with content like blog posts, landing pages, downloadable whitepapers or e-books. And multimedia content like videos and infographics.
Content marketers are skilled at writing, editing, and copywriting, and may also need to be well-versed in SEO. At smaller companies, content strategists are sometimes in charge of social media marketing too.
In general, content jobs tend to attract writers and editors, and if you have a background in writing and an analytical mind, content marketing could be a great fit for you.
The job titles “Content Producer” and “Content Creator” are related, but typically mean you’ll focus on actually making the content versus setting the strategy, and those titles are sometimes about multimedia content and not just written content.
What is the entry-level base salary for a Content Strategist?
$49,193.
3. SEO Specialist.
First off, what’s SEO again? SEO, or search engine optimization, means setting up your site in a way that makes it easy for people to find you when they search for your business or related terms.
A typical job description might say that SEO specialists need to know how to conduct keyword research. And turn what they discover into an SEO strategy. Also, they typically need to be comfortable working with metrics and using tracking tools like Google Analytics and Google Search Console, which they’ll be working with daily.
What is the entry-level base salary for a SEO Specialist?
$49,084.
4. Social Media Manager.
Social media managers, sometimes also called social media coordinators or social media specialists, do a lot more than check Facebook. In this role, you’ll set a strategy for growing and engaging a social media following, usually across multiple social media platforms.
Also, you’ll work closely with designers, content creators, and ad managers to share and promote content that attracts new users and helps customers trust a brand.
What is the entry-level base salary for a Social Media Manager?
$47,68.
5. Marketing Manager
Like digital marketers, marketing managers could work on a wide variety of marketing tasks, depending on the company. Note, sometimes, a job titled “Marketing Manager” is the same thing as a “Digital Marketer” role. However, A “Marketing Manager” might start off as a “Marketing Associate” at a startup or marketing agency and might become a “Marketing Director”.
A few more specific types of marketing managers include:
. Email marketers, who manage email campaigns and other communications with customers
. Campaign managers, who work specifically on campaigns, and often sales campaigns
What is the entry-level base salary for a Marketing Manager?
$61,091.
6. Paid Ads Manager or Paid Marketing Manager.
Paid marketing managers are experts in search engine marketing (SEM) and digital advertising. And they typically run ad campaigns in three categories:
. Search: Are ads that appear in search engines, like at the top of Google after you type in a search term.
. Social: These are ads that appear on social platforms, such as Facebook and Instagram.
. Display: They are the banner ads that appear on websites and are often related to your search history, which is called retargeting.
However, paid marketing managers often work with large budgets, sometimes into the millions of dollars per year, depending on the company’s “ad spend. ”However, these marketing professionals’ firstly, day-to-day involves working with designers. Secondly, they involves in content teams to get the images and copy used in ads, analyzing ad performance, Finally they involves in making tweaks to improve them.
What is the entry-level base salary for a Paid Ads Manager?
$61,182 .
Partnership Marketer.
Partnership marketers make and manage strategic partnerships. However, what does that mean, exactly? They can do a wide variety of work and might spend their day meeting with big names in the industry. Also, talking about the company’s product at a conference, or even speaking with podcasters about ad slots.
A few specific types of partnership marketers are:
. Affiliate managers, work with people who make a commission on a company’s products
. Influencer marketers, who partner with social media influencers to feature a company’s product in their content
What is the entry-level base salary for a Partnership Marketing Manager?
$70,694.
In conclusion,
Just like with more technical roles, there are many remote or work-from-home digital marketing jobs. Furthermore, since you can learn a lot of key marketing skills on the job. Therefore, digital marketing can be a great option for anyone looking to change careers without going back to school or moving to a big city.